A Jacky Winter Statement of Intention.

<aside> 💡 This is a living document and will change and update as frequently as we will ourselves as a business. We welcome feedback to [email protected]

Update: 2021-09-09 Our statement of commitment to the First Nations of Australia has been published and available to view here. We have also updated our list of actions below.


The upheaval and suffering following the murder of George Floyd, countless others, and the subsequent protests, is a direct result of centuries of causes and conditions that have given rise to racism and violence. While it is encouraging to see such quick and decisive action being taken by so many, it is also a sobering reminder of the ignorance many of us, Jacky Winter included, have maintained for so long in the face of systemic racism. This moment of realisation isn’t about becoming aware of our own ingrained racism and privilege, it’s about becoming ashamed of our willful ignorance and lack of effort to change what we were seeing in front of us.

We are, quite literally, in the business of representation – or so we thought. It’s one thing to say the makeup of our company and roster should reflect the inclusivity of the industries we serve – but media, publishing, advertising and design are not very inclusive. They are built into the very fabric of capitalism, which is the biggest cultural and financial mechanism for sustaining and rewarding racism. It has been easy for us to view the commercial art world as somewhat of a meritocracy – based on the quality of the artwork and nothing else – and that this was a good thing. But this narrow view neglects the key factors that play a role in who is enabled to get into the arts in the first place and which art is considered commercially viable. Systemic racism does not allow all work of merit to rise to the top and thinking otherwise enables white supremacist culture.

The work we do as agents and producers directly affects the work represented in the commercial landscape. Now more than ever, we realise that our position and privilege affect which artists and artwork are recognised, legitimised and compensated. We have the power and platform to reframe representation and be a stronger voice not just for commercial art, but with specific focus on the biases and prejudices that are so deeply embedded within the current socioeconomic structure. It is our obligation as a company to educate ourselves, scrutinise our practices, make meaningful change and be held accountable for our influence.

We have offices in Melbourne, Australia and New York City, USA. Both countries have a corrosive history and presence of violence and racism, and within each there are BIPOC communities to which we have a responsibility to do far more. We are committing to utilising our resources of time, money and privilege to take actions that provide meaningful opportunities for First Nations and Black creatives.

Below is a summary of some of the changes we have made or will make across each office and throughout Jacky Winter to directly address the injustices against these communities: